Email Marketing Basic
October 7, 2009 by Email Marketing Digest
Filed under Introduction
Email marketing is a powerful tool. It allows you to engage with your opt-in list one-to-one at home, in the office, or while mobile. How many other marketing channels can say that? It also allows you to create a truly compelling campaign that speaks to an individual versus the mass audience.
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. [Email Marketing @ Wiki]
However, you should plan your email marketing with care to make it relevant and interesting to recipients. You also need to be aware that you must always obtain their consent before sending them marketing emails.
This guide shows how to get customers’ permission to receive email from your business and how to ensure you reach the right people. It also covers how to monitor the effectiveness of email marketing and newsletters and the legal issues you need to be aware of.
